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Rahul Rana

Rahul Rana is the Co-Founder and CEO of RRATIONAL. He helps Businesses make RRATIONAL decisions in marketing. He is also the creative director of Bloody Brilliant Reviews. Aside from films and technology, Rahul loves football and gaming.

The Great Resignation

In April 2021, as COVID-19 vaccination rates increased, evidence began emerging that the Great Resignation was beginning in the United States. That month, a record 4.0 million Americans quit their jobs. In June 2021, approximately 3.9 million American workers quit their jobs. More than half of U.S. workers surveyed said they plan to look for …

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Rise of the Gig Economy

Since the Covid-19 pandemic hit the world, the traditional workplace, which dates back to the 1940s, has gone through several interesting changes, with everyone wondering what would happen to us instead of nine-to-five jobs. The answer is very simple, and in fact, it’s not a very new trend-gig work, also known as a side hustle …

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Rise of the Creator Economy

In 2021, $1.3B funding was recorded towards the creator economy alone. The word creator economy refers to independent businesses and self-employed who are making money or monetising themselves according to their knowledge, followers and skills. That’s why enabling digital platforms such as  Youtube,  Instagram,  Tiktok (Blocked in India) etc rose during that time. We can …

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5 Reasons why People Buy

Previous Next 5 Fundamental Reasons why People Buy 1. To save time. 2. To save money or make money. 3. To fight fears. 4. To feel Pleasure. 5. It helps avoid Pain. Source: 5 Reasons why People buy.

7 Tips to make your Social Media look PRO

Social Media Tips. Previous Next 7 Tips for those who manage their social media profiles. 1. Get inspired by other posts.2. Be intentional with visuals and captions.3. Create a consistent look and feel.4. Reach and engage more people.5. Use sufficient white space.6. Use Visual Hierarchy to your aid.7. Keep the messaging simple. Source: Instagram Business

Deconstructing Branding

Branding is a key that determines the success of your product/ service maybe not in pure monetary terms but in terms of potential. There is a myth that it’s just about the logo or the visual elements. But that’s not right. That’s just a small part of the equation. Here, let’s deconstruct the entire concept …

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Branding Vs Marketing

I know you must be thinking “wait is there any difference between those?” I am going to explain everything about branding and marketing and how they differ from each other just keep reading and you’ll find out…  Let’s start with Branding When it comes to branding it all depends upon your visual elements like your …

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