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Have you ever wondered, how wonderful and helpful it would have been if Instagram allowed you to share links in the story section for your individual/business accounts?
Previously this feature was available only while
1) promoting posts/stories as an ad, and for
2) accounts with a following greater than 10k followers.
But now Instagram has democratized the sharing of links feature for all users.
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How to Add Links to Your Stories
Use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected.
To add a Link sticker:
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Capture or upload content to your story
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Select the sticker tool from the top navigation bar
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Tap the “Link” sticker to add your desired link and tap “Done”
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Place the sticker on your story — like other stickers — and tap on the sticker to see color variations
Thank us later and Happy Diwali.
Source: Instagram Blog